ASHLEY SELMER 

Creative Director

“We want to share our stories with the world.”

“We want to share our stories with the world.”

Ashley is the Founder and Creative Director of SHAPESHIFT. She is trained in Jazz, contemporary, ballet, hip-hop and African. Ashley’s credits include SHAPESHIFT productions: Grey Skies Blue, XI:XI, XI:XI: The Awakening; Associate Choreographer for hip-hop musical Last Stop On Market Street (Children’s Theatre Company); Associate Choreographer In The Heights, Jesus Christ Superstar (Ordway Center for Performing Arts); Ensemble West Side Story, 2nd Assistant Director Irving Berlin’s White Christmas (Ordway Center for Performing Arts); Ensemble The Amen Corner (Guthrie/Penumbra Theater); Film/TV credits include: Commercial, MN Zoo, African Penguin Exhibit.  You also may have seen Ashley on the concert stage for The Official Prince Tribute with her SHAPESHIFT squad at Xcel Energy Center (Tori Kelly) or at We Day (Paul Abdul, Natalie La Rose, OMI). 

Ashley’s additional credits include performer for J Lo’s Direct TV Now Campaign Super Bowl LII, Official Prince Tribute Concert Xcel Energy Center ( Tori Kelly), The Target National Sales Concert (Willow Smith), Team iLuminate in Las Vegas at the Bellagio (America's Got Talent), and more. 

In the studio, Selmer draws from life’s real and imaginary experiences to craft stories that emote feelings and reflect diversity & inclusion. She emphasizes technique but prefers utilizing each dancer’s unique and beautiful movements as tools for telling, moving, and interwoven narratives.

She encourages SHAPESHIFT dancers to openly share their personal experiences, and together they design choreography that captures common elements that make us the same, in so many ways, despite our socioeconomic or racial differences.

Beyond dance, Ashley is a Rom-com collector, lover of overpriced latte's and vintage furniture. She is annoyingly organized (according to family and friends). Selmer earned her Bachelor of Fine Arts (emphasis in choreography and performance) from The University of Wisconsin–Madison.